Marvel Launches New Kids Initiative

Marvel Launches New Kids Initiative

April 26, 2016 0 By Laura Cerrone

Marvel announced a new initiative for younger fans. Aptly named, the endeavor is interactive and allows kids to get their hands on the Marvel action. Helmed by Avengers Recruits, it centers on the flagship team and invites kids to create teams, posters and other various activities. There are also games such as rescue missions, videos and comics to read. Kids can also learn about characters as a good way to be introduced into the Marvel family. We’re sure adults can enjoy all of this stuff, too.

Read the press release below and how you can get your kids in on the action:


New York, NY – April 26th, 2016 – Marvel is expanding the ways its younger fans can dive into the Marvel Universe with its all-new and kid-friendly AVENGERS RECRUITS poster activity, all part of the expanded Beginning now, younger Marvel fans who visit can be placed at the helm of S.H.I.E.L.D. and assemble their very own elite squad of Earth’s Mightiest Heroes.

Visitors to AVENGERS RECRUITS on will be able to assemble their team and create their very own Avengers poster by:

  • Selecting from a roster of Iron Man, Captain America, Black Widow, Hawkeye, and more
  • Placing their team against a variety of backgrounds, accompanied with a number of design elements, icons, and logos
  • Naming their team with our Team Name generator
  • Saving their poster and “sharing” their poster with friends

Additionally, each week AVENGERS RECRUITS will feature exciting new activities where participating fans can earn new “Unlockables,” including brand-new backgrounds and design elements.

“With AVENGERS RECRUITS, kids have the power to build and even name their personalized team of Avengers,” said Kristin Vincent, VP of Digital Products. “In addition to playing the many games on, kids can now create multiple posters of their favorite heroes to share with their friends.” will be continually expanding with new Avengers, Spider-Man, and Guardians of the Galaxy games, comics, and videos created for Marvel fans of all-ages.

Be sure to check out the sites here: