Guardians Already Breaking RecordsJuly 31, 2014
Guardians of the Galaxy hasn’t even opened in theatres but it’s already breaking records. Some at Marvel questioned the marketability of superheroes who are not Thor or Iron Man but this news should make them sleep a little easier at night.
Fandango reports that James Gunn’s Guardians of the Galaxy “is poised to be the biggest August pre-seller in Fandango’s history, far outpacing advance sales for the previous record-holder, Matt Damon’s 2007 The Bourne Ultimatum, and pacing to be this year’s #1 non-sequel pre-seller, beating the previous record-holder, The LEGO Movie.”
That’s an impressive accomplishment. Those of us tracking the potential for Guardians and are worried about a few factors that might have counted against it can begin to set their minds at ease despite initial worry. Chris Pratt, while charming, isn’t a bona-fide leading man yet. The characters include a talking raccoon and a tree hero. No one knows who the Guardians are. Yet, at least.
Fandango researched those ideas and came back with great statistics, all leading into the early success of Guardians of the Galaxy.
Fandango surveyed more than 1,000 Guardians ticket-buyers on its site and found that:
95% are attracted to the off the wall humour
87% plan to attend with a group of friends opening weekend
85% are looking forward to seeing Chris Pratt in the role of Peter Quill (Star-Lord)
80% are already interested in seeing more Guardians movies
73% claimed the movies retro soundtrack made them more excited to see it
67% picked Rocket Raccoon as the otherworldly character they are more anticipating
And not so shocking, 58% were previously unfamiliar with the Guardians comic books.
That last stat was likely the most telling of all of them, as Marvel was facing an uphill battle with these characters since they’re not household names like The Hulk, Spider-Man, or Thor. That means that Marvel and their promotional department have done a top notch job based on the fact that 80% of people polled wanted to see more Guardians movies which bodes well for the already announced sequel.
Along with these stats, Fandango also released this amazing propaganda poster: