Avengers… Percolate?!July 1, 2015
That is the idea behind Marvel’s latest licensing team-up with White Coffee Corporation. It is already likely that you aren’t ready to start your day as an average human being without a cup of coffee, so Marvel wants to give you your morning buzz with the brew of the Avengers.
The Marvel Comics Coffee Line is Spider-Man inclusive and he will be Captain America, Hulk, and Iron Man for 10-count boxes. The titles of these brews are Iron Man’s “Stark French Roast,” Spider-Man’s “Daily Bugle Breakfast Blend,” Captain America’s “Shield Hazelnut” and the Incredible Hulk’s “Gamma Espresso Roast.” Each box will retail for around $6.99 in retailers across the United States (no word yet on worldwide availability). Hope the last one doesn’t turn us green.
“Our consumers are huge Marvel fans. These iconic figures – Iron Man, Hulk, Captain America, Black Widow and the rest of the Avengers – plus Spider-Man, have legacies that span multiple generations,” says Jonathan White, Executive Vice President of White Coffee Corporation.
While White makes mention of the rest of the current Marvel Cinematic Universe Avengers except for Hawkeye (and minus the Age of Ultron additions but with Spider-Man), it looks like Black Widow and Hawkeye do not have their own coffee. Something tells me Natasha Romanoff would be a lot less friendly without her morning cup and Hawkeye would not be able to offer his support to the team without a little wake-up help.
For Marvel fans that may be too young or not have the palette for coffee, there is also the hot chocolate option. Marvel’s Avengers Hot Chocolate comes in 12 single-serving cups of fat-free 20 calorie servings. The packaging is Avengers-inclusive, so it just may be that Natasha and Clint are partial to hot chocolate. (Falcon is there too!) Each superhero package box will retail for around $7.99 across the United States.
If you are thinking about your K-cup machine, the single serving coffee and hot chocolate pods are Keurig 2.0 or similar pod-style coffee maker compatible and will hit the stores in late 2015. The products will be attending New York Comic Con October 8-11 at the Jacob Javits Center. There’s no word yet if there will be samples or boxes to buy.
The packaging for the coffee is bold, and hopefully as bold as the coffee will taste. White Coffee Corporation opened in 1939 in Long Island City, New York – just across the Hudson River and the same year as Marvel Comics began. It’s an interesting way to market the brand, that’s for sure and who knows what’s next to churn out of the Marvel house… beer… cosmetics… baby diapers?